Blurb ebook pricing strategy

For chewys blurb, the benefit is implied and short. Strategic marketing process ebook by moderandi inc. This is a good strategy if you expect your information to be in high demand and you want to maximize the profit you make within the first weeks after you launch. And yet, creativity is a grey area and business strategy is buil. Ebook creator software easy online ebook maker blurb. Find the top 100 most popular items in amazon books best sellers. If you want a detailed analysis of your own pricing strategy, dont hesitate to sign up for a free price optimization assessment with an expert. Your list price is the cost to print your book and the profit you choose to add. Discover how to make an ebook with blurbs ebook creator software.

Ebook pricing is something indie authors debate all the time so this unique perspective is fascinating. They want firstrate products for the animals they love, but like you they are busy. By having an ebook landing page on your website whether youre selling you book directly or through amazon, you give yourself more marketing opportunities to promote your book and drive traffic to your site. Online stores ebook is sold in is it exclusive with kdp select. Blurb offers multiple shipping options to most destinations, including the ability to track your package. How to sell your book on both amazon and blurb help center. Jul 28, 2010 in this case you should set your price at a higher level. New selfpublishing options from blurb and book design. A multiple part guide to marketing your indie novels. Second, everyone might have different definitions for high, medium, and low ebook prices. I would like to purchase a couple copies of my new book, a 430page trade book. The author reconsiders mischief making, and proposes a reclassification of mischief as a strateg. Selling your ebook online sell your ebook online formats. Get access to exclusive email offers when you join the.

My search for the perfect pricing model resulted in an additional. More questions have come up about the feasibility of amazons business model concerning their kindle store and the selling of ebooks online, especially when many of the titles. As a writer raised by economists, i have some perspective that others dont have, and maybe dont want. Apr 23, 2012 we all know ebook pricing is in a state of flux. Please note that due to amazon requirements your blurb photo book. You can sell any formatbook or magazine, pdf or ebookonline through blurb.

Theres a reason its called the dismal science after all. Read this article closely, follow its advice, and watch your career reap the rewards. Professionalquality photo books for creative expressions of all kinds. Universities are increasingly starting to offer courses on pricing strategy, but it is still a rare phenomenon. Nothing too important to worry about just a justice department lawsuit alleging. After reading your article and the comments, albeit a year later, i wonder if kindle unlimited has helpedhurt the free pricing strategy. This strategy can help optimize profits and compete more effectively. Pathways to engagement for healthcare organizations blurb. The ebook pricing wars a former publishers perspective. Aug 29, 2017 include your book marketing strategy on your sell sheet so they know how you plan to get the word out about your book. The canadian center for strategic studies was founded in 2015 as a montrealbased research group at concordia university. Setting price levels, managing price discounts and establishing price structures.

Get paid at the end of the month, 30 days after a sale, when you reach the minimum payment threshold. Print one copy at a time, or buy many up front for a lower price per unit. By the book description we mean a promotional blurb you will be using when putting your book to sale, for instance via amazon kdp platform. Schindler demystifies the math necessary for making effective pricing decisions. Competitive analysis, marketing mix and traffic alexa. Blurb create, print, and sell professionalquality photo. Blurbs return policy is a mustread for some very helpful tips, but essentially, damaged books may be returned for replacement or refund. The little things are the big things when it comes to social media, says dave brown, director of digital strategy for new yorkbased experiential marketing agency mkg, who has. Discover the best business pricing in best sellers. Your competitors getting started how to write an ebook. Setting price levels, managing price discounts and establishing price structures published 17 feb 2011, author tim smith. Create a digital file that keeps your ebook content inexpensive and portable. Set goals by the time indie authors get to the point where they are naming a books price, they.

On the order screen, select the pdf option under digital book formats. A reporter with the associated press spotted the exchange, wrote a story about it, and wow bao gained a brand ambassador and national media attention with a single tweet. The first indie authors out there played the lossleader game of attracting skeptical readers by giving books away or pricing them at 99c. This pricing page changed on the date listed above. Are you new to forex maybe youve been trading for sometime now, but cant seem to find a strategy th. But having gone out and looked at comparative authors and books in my genre, i discovered that for the length of the book, i was actually underpricing. Complete your project using one of our bookmaking tools and upload it when youre ready to order 2. His most recent company, convertkit, makes email marketing suck less. So at whatever price you can manage to sell ebooks, it is a good price.

In case you havent been paying attention, theres been a little flap over the past year about ebook pricing. How to test your ebook pricing alliance of independent. Share and sell your ebooks through the blurb bookstore, apple ibooks, or upload it to amazon without being locked into any single channel. Daily use of pricing strategy and methods, alongside with solid and actual examples that may be adopted to solve pricing dillemmas, could have turn this book into a dailybased effective tool. Easily design and share an ebook for amazon kindle fire, apple ipad, android, and. For more tips and tricks, see yesterdays timely article on pricing your books. His intuitive approach to understanding basic pricing concepts presents.

Finally, end your blurb with some sort of a benefit statement or implied benefit statement aimed at your customers. How to selfpublish an ebook a step by by step guide blurb blog. Here are a few things to consider when you sell your books online. Zombie mode tennis ebook by adam blanford blurb books australia. May 22, 2019 if you want to dive deeper into pricing page best practices, check out our latest ebook, the saas pricing page blueprint, which offers indepth data and analysis on building the perfect pricing page. In this case you should set your price at a higher level. How to write a good blurb book description book marketing. How to write your companys blurb practical ecommerce. Segmented pricing strategies a segmented pricing strategy x uses two or more different prices for a product, even though there is no difference in the items cost.

Setting price levels, managing price discounts and establishing price structures is written by tim j. Jul 31, 2014 ebook pricing, just like promotion and the writing of the book itself, doesnt work the same for everyone. The size and cover options are limited, though, and we found this online photo book maker harder to use than most others. Download zombie mode tennis ebook by adam blanford. For published authors, your aim is to sell more books. Research has shown that lowering the first digit of a price can lead to greater sales. At the same time, seasoned veterans of product development, cxux, pricing strategy, and the like will appreciate the fresh take on what it is that today creates sticky customer relationships. For my new release, lancelots lady, which launched today, i priced it. How to price your book pricing books to sell blurb blog. If you wish to sell your ebook for more than that amount we recommend setting it up for sale on your own website or other platform. Every blurb writer needs to know their audience and what the reader is looking to buy.

Ebook pricing guide for different markets how to do it right. I f booksellers agree to carry your book on their shelves, they want to know how youll be marketing it to get it off their shelves. And it worked for many of them, especially those that had a good enough story to sustain reader interest. If you choose this royalty option for your digital book, it will apply to sales of your digital book to customers in any territory. You can choose between two royalty options for each of your digital books, the 35% royalty option and the 70% royalty option, described below. The most comprehensive pricing text on the market, pricing strategy.

Over the past year, ive moved my book prices as a series and as individual books up and down, sustaining each price point for three to eight weeks each to make sure the run rates were not affected by holidays, elections, smurfs, ad campaigns, etc. Written by a leading pricing researcher, pricing strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Sell your selfpublished book sell books online blurb. This book is for anyone struggling to develop a mental toughness strategy. Affordable paperbacks and hardcoverspriced to sell. Show students how to use pricing decisions to maximize a firms profits by creating and capturing customers. In that sense, the book will resonate with readers who dont have a strategy background but need to navigate a rapidly evolving competitive landscape. How the amazonkindle ebooks pricing model really works.

If you dont want to order a printed copy of your book, set the print book quantity to zero. Having an effective blurb or book description can make the difference between someone buying your book or passing it by. From choosing the right format to pricing and promotion, follow these steps to selfpublish an ebook successfully. Setting price levels, managing price discounts and establishing price structures tim j.

The most common ebook pricing model is agency model. Each student young or old has what it takes to learn. Joe, youre very right about ebook pricing and the importance of giving consumers what they wantlower ebook prices. This is just a very quick look at ebook pricing but i hope it gives you a few ideas about how to approach pricing your ebook. The magazine format offers a sleek solution to serial content. Ebook conversionright now, for authors using blurb s excellent bookwright layout software, they will provide conversion to reflowable kindle ebook format directly from the same file. Adjust international prices to take advantage of pricing psychology. You can also use the blurb bookify interface to make custom designs and layouts. May 14, 2019 ebook pricing on amazon while amazon lets you control how much you sell your ebook for, it will offer different royalty rates depending on the price. In her final words she notes, the important thing to remember is no pricing strategy will work if your book isnt in its best shape. And it worked for many of them, especially those that had a. Introduction to the pricing strategy and practice liping jiang, associate professor copenhagen business school 14th december, 2016 open seminar of the blue innoship project no. That makes this the 5th most expensive service we tested.

Zombie mode tennis ebook by adam blanford blurb books. Ebooks are a quick and easy way for anyone looking to become a selfpublished author to get their book out into the world. Competitive analysis, marketing mix and traffic alexa log in. Creating the market by understanding price, cost, contracts and financing figure source. Prices vary based on book type, cover, number of pages, quality of paper, and more. Pricing discoverability part 7 2014 by kristine kathryn rusch. Easy to share, ebooks can be viewed on the apple ipad and kindle. You can make an ebook from scratch or from any of your print project files. I agree that blurb s pricing will need to be more in line with the other vendors. So my anthology is like first book before i do publish my first real novel that will be publish a month after the anthology.

Im going to make some assumptions in the next group of blog posts, and ill repeat those assumptions each week until im done. With my nonfiction, i spent a long time with steps to evil priced at 2. Every now and then someone asks me what i think about suchandsuch price for an ebook. Perhaps its easy for me to say, being out of the ebook pricing wars now i. The ebook pricing wars american libraries magazine. Nathan is the author of designing web applications, the app design handbook, and authority. Here are 7 ebook pricing strategy ideas you can try. That way youll be able to sell it at any price point you prefer and collect all the proceeds directly.

Ive talked a lot about how i like free or 99 cents for a book 1 in a series, thus to let people try the first adventure at low or no risk and perhaps find themselves interested enough to purchase more. The maximum selling price you can set for a blurb ebook is 29. The objective of the center is to promote and encourage academic research in the fields of strategic and military studies, causes of war and peace, and international relations. Find shrinkles of dissent by antoinette burchill at blurb books. How you price a product can have a radical impact on the revenue you make from it. Usually, pricing is merely a subsection of the marketing course after all, its one of the 4 ps, and is consistently outshined by promotion and branding oddly enough, considering the paramount role pricing plays in business.

Smith, recognized pricing thought leader and successful principal of a respected pricing firm. If there is a book promotion, then all of us publishers and distributors share the costs and revenues. He is a speaker, teacher and writer on the changing healthcare engagement environment and is editor of healthcare engagement strategy, the ejournal for business leaders and marketers in healthcare and pharmaceutical companies. Format features create a digital file that keeps your ebook content inexpensive and portable. This book will teach you about the influences that in the real world should guide your pricing decision making. Shrinkles of dissent by antoinette burchill blurb books uk. How to personalize your pricing strategy for the price of a latte. Download our reading literacy kitchen ebook by jourdan saunders. How the amazonkindle ebooks pricing model really works author alasdair white in this blog, i will give an outline of how the amazon kindle publishing model works, especially its pricing model, and how it is designed to manipulate the authors who publish direct and how it seeks to dominate the suppliers who are their life blood. This places you nicely within amazons 70 percent commission bracket, meaning youll gain more for each book sold, and the low price should ensure as many people as possible buy your untried and untested book. Well write it, tweak it, and work on it until youre satisfied. Now available with a short bonus chapter on marketing audio on amazon.

Your fiveminute guide to pricing your selfpublished book. Since this is a new service, its currently available at no charge. This book is the course workbook for brand anatomy. Get traffic statistics, seo keyword opportunities, audience insights, and competitive analytics for blurb. Can be read in order, or as standalone mini guides. Fx nerd trading strategy ebook by jordan bennett blurb. There is no one right pricing strategy miral sattar, ceo of bibliocrunch, outlined a trio of authors pricing strategies in an article published by pbs online.